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- research of local and international markets (goods and finances), analysis of branches;
- analysis of consumer demands;
- analysis of product and the competition;
- definition of efficient marketing tools;
- development of marketing strategy in order to strengthen product’s position;
- development of further marketing strategies;
- market segmentation analysis and positioning of product or services within it;
- pricing policies and structure;
- evaluation of marketing department staff;
- training programs for employees of marketing department.
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